Discuss how Market-Led Strategies can Help Business to Drive Growth Essay

Discuss how Market-Led Strategies can Help Business to Drive Growth and Sustain Competitive Advantage - Essay Example Every business company is constituted by the large number of departments pertaining to marketing, finance, operations, human resources and the like. Again the business company in order to exist in the region or stated market need to operate based on some clear-cut objectives. The objectives of the business in total are required to match the objectives of the different departments or business units operating in the particular company. Thus the different business units are departments are required to operate and work out their policies in such a manner as to help in meeting the objectives of the concern as a whole. Hence if the business leader of the company focuses on devising strategies that would help in gaining a larger market share and profitability growth the work of the production, finance, marketing and operation departments needs to be streamlined in such direction also. Thereby it is found that effective orientation of the business policies of each of the several departments or business units would help the company to achieve its stated objectives (Graham, H., 2008, p8). Use of Market Led Strategy in Different Businesses Market United States Market Harrah’s Entertainment is a United States based company operating in the Casino Game sector. The company is found to operate on a business strategy that focuses on the changing demands of the consumers in the market. Harrah’s Entertainment that operates based on a set of 26 casinos spread around 13 states is found to take resort of a customer loyalty program help gain the advantage of a niche consumer base. A through market research was conducted by the company to help gain information about potential consumer needs in order to design the loyalty program accordingly. The business through the devising of its customer loyalty program gained the potential of both business growth and profitability where only around 26 percent of the consumers contributed to 82 percent of its total business revenues (Cravens, D.W. and Piercy, H.F., 2006, p.133). European Market In regards to the European market the case of Toyota can be traced where the company during the 1990s was facing heavy downturn owing to its sedentary and dull image. The company focused on its competitor, Volkswagen decided of

Multinational Advertising Agency Research Paper

Multinational Advertising Agency - Research Paper Example Ad agencies are present in a variety of sizes from small shops managed by one or at maximum two persons to large multinational, multi agency conglomerates for instance Omnicom group, Interpublic Group of companies, WPP group, and also Havas. A national advertising agency generally have only one or two major clients and their accounts are maintained by them. The multinational advertising agency is one which generally have an enormous client base spread across the country or the world (enotes, â€Å"Selecting a particular advertising agency†). Role of multinational ad agencies is to accelarate growth of the economy along with the creation of public awareness.The service obtained from these type of agencies are very much personalized in its nature and provides professional and experienced services for its international clients.This agencies are the important means of communication between global business entities and its customers (Scribd, â€Å"Functions of Advertising Gencies†). The basic role of a multinational ad agency is to manage accounts of its clients across the world, provide creative services, and get media access for them. Since the World War II the well documented developments in the field of communication has been noticed with the growth of multinational corporations as the global enterprises. As compared to the computers and satellites, the new form of the communication system i.e. the multinational ad agencies have been able to establish its importance in the horizon of the corporations (Wiley, â€Å"The Growth of Multinational Advertise Agencies in Latin America†). The benefits that are obtained using the advertising agencies add significance to it. The benefits are like-the agencies contribute added expertise in solving the purpose of its business. They provide media knowledge as well as unbiased recommendation and suggestions. Communication and strong marketing decisions are the two most important